News directly from the AMTA AZ website:

October 25-31, 2009 is National Massage Therapy Awareness Week.

Every October members, schools, and chapters across the country celebrate AMTA's National Massage Therapy Awareness Week (NMTAW) by educating consumers on the importance of massage.

In addition to celebrating massage, NMTAW gives you the opportunity to promote what is important to you. Think of this week as a tool that you can customize and tailor to your own individual needs.  All AMTA members can participate and use this week to achieve their own specific goals.

Login to the 'member' area of the AMTA National website and click on 'NMTAW' in the left menubar. From there you can explore 'Ideas on Celebrating NMTAW' to take a look at some of the ways chapters and members have celebrated National Massage Therapy Awareness Week; get the 'NMTAW Planning, Coordination and Publicity Guide;' access logos, posters, and more.